Light Up North X Divine Savages


Neon lighting pioneers Light Up North and London print house Divine Savages shone brightly at this year’s 100% Design, providing a spectacular entrance to the established London Olympia event as part of this year’s 100% Forward – a platform to showcase emerging design talent. Curated by Barbara Chandler, design editor of Homes & Property at the London Evening Standard, 100% Forward was the lead feature at this year’s 100% Design, welcoming visitors to the event with a space that informed, intrigued, inspired and impressed.



Emma, Dave and Marty from Light Up North, a creative trio that has been quite literally blazing a trail across the North-East, together with London-based design duo Tom and Jamie from Divine Savages, joined forces to create a truly unique installation of illuminated wallpaper. Unlike traditional neon lighting, made of glass tubes filled with gas, Light Up North have revolutionised this artisan skill with a new technology - electroluminescent (EL) neon wire.


“EL neon wire can be used like embroidery, making it the perfect material for creating bespoke, one of a kind interiors” says Emma Krause of Light Up North.


Visitors to 100% Forward were invited to break away from traditional wallcoverings, to explore this new innovation for interior design and to discover the intricate possibilities this vibrant material can offer. Paired with Divine Savages’ statement Nocturnal Faunacation wallpaper, a jungle inspired print for style it dark fans, as well as their latest Crane Fonda design featuring elegant crested cranes amongst lush palm trees, the collaboration showed wallpaper in a totally new light.


“We’re obsessed with pattern and print, so wallcoverings were always going to be at the heart of what we do, injecting colour and bold design into interiors. We’re so excited to be able to take this to the next level using a brand-new technology like EL neon wire” says Jamie Watkins, co-founder of Divine Savages.



For more information about Light Up North or for interviews with Emma and Dave please contact or on +44 (0) 7981 364 041

For more information about Divine Savages or for interviews with Tom & Jamie, please contact or on +44 (0) 7969 589 703

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